The Famagusta Tourism Board (Etap) and local businesspeople attended the “ITB BERLIN 2024” international tourism exhibition last week to promote tourism bookings in Germany. Giorgos Kafkalias, an official from Etap, highlighted the significance of the German market for Cyprus tourism, noting it as the largest in Europe with potential for growth. Despite economic challenges in Germany, there was a moderate optimism for maintaining tourist levels, possibly with a slight decrease. German travel agents showed interest in various forms of tourism including hiking, cycling, diving, gastronomy, and agritourism, besides beach tourism. Etap emphasized the Famagusta district’s attractions, suitable for families, young couples, and visitors over 55. The district is renowned for its clean beaches, which have received international awards, and offers diverse experiences throughout the year. A mobile app providing a virtual tour of Famagusta’s points of interest was also promoted. Etap plans to participate in major international tourism exhibitions to promote the district and support Cyprus’s tourism promotion efforts.