Apple faces ‘strong action’ if App Store changes fall short, EU’s Breton says
Apple is facing potential strong action from the European Union if its changes to the App Store do not meet the incoming regulations set by the Digital Markets Act (DMA). The company will soon allow software developers to distribute their apps through alternative stores and opt out of using Apple’s in-app payment system. However, critics argue that the changes are not sufficient and may violate the DMA. EU industry chief Thierry Breton stated that if the proposed solutions are not satisfactory, strong action will be taken. Under the new regime, developers will still have to submit apps to Apple for review, and users will be able to choose their default web browsers and contactless payment apps. However, developers will still be required to pay a “core technology fee” of 50 euro cents per user account per year.