spending commitments

TV upfront presentations clouded by digital video ad supremacy

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TV upfront presentations clouded by digital video ad supremacy

Digital video advertising now surpasses spending on traditional television ads, with tech players like Amazon impacting media companies’ financial results. Ad companies are shifting their focus towards digital platforms like Netflix, TikTok, and YouTube TV, with digital video expected to reach .9 billion in U.S. ad spending by 2024. Traditional media companies are experiencing declines in television ad revenue, prompting them to develop new advertising tools to reach consumers across various platforms. Disney and Warner Bros Discovery are combining streaming services to compete with digital rivals like Amazon and Netflix, while media companies are partnering with tech giants like Google to sell more ads programmatically.

Federal budget could include corporate, wealthy taxes amid new spending, expert says

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Federal budget could include corporate, wealthy taxes amid new spending, expert says

The federal government is set to unveil its budget on Tuesday, with experts predicting that it will come with more taxes. Finance Minister Chrystia Freeland has vowed to stick within her fiscal guardrails despite increasing spending commitments. Senior vice-president Robert Asselin predicts potential new taxes for large companies, larger corporate taxes, or a wealth tax on rich individuals. The government may also pair tax increases with cuts or deferring other spending. They must be cautious with spending to avoid impacting the Bank of Canada’s potential interest rate cut in June. The budget will be tabled at 4 p.m. ET.