A Cypriot, ’s unexpected journey to the Emmys
Fact: Martinos Aristidou is the first Cypriot to be nominated for a Daytime Emmy Award and the only Cypriot with voting privileges at the Emmys.
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TV upfront presentations clouded by digital video ad supremacy
Digital video advertising now surpasses spending on traditional television ads, with tech players like Amazon impacting media companies’ financial results. Ad companies are shifting their focus towards digital platforms like Netflix, TikTok, and YouTube TV, with digital video expected to reach .9 billion in U.S. ad spending by 2024. Traditional media companies are experiencing declines in television ad revenue, prompting them to develop new advertising tools to reach consumers across various platforms. Disney and Warner Bros Discovery are combining streaming services to compete with digital rivals like Amazon and Netflix, while media companies are partnering with tech giants like Google to sell more ads programmatically.
Warner Bros Discovery squeezed by studio slump, weak ad spending
Warner Bros Discovery posted a larger than expected quarterly loss due to slumping advertising sales at its cable TV unit and fallout from Hollywood strikes and poor demand for a “Suicide Squad” game.
Hulu launches on Disney+ in bid to boost streaming use
Walt Disney has added the general-audience-focused Hulu streaming service to the family friendly Disney+ app.