Temu faces EU scrutiny over alleged consumer protection violations
Temu, a popular e-commerce app in the EU with 75 million monthly users, is under scrutiny for potential breaches of consumer protection laws. The European consumer rights organization BEUC and national bodies have filed complaints alleging the use of manipulative design tactics to pressure users into purchases, lack of transparency on seller information, and violations of the Digital Services Act. Temu has pledged to cooperate and investigate the allegations. Similar concerns have been raised in Germany and South Korea, with the app expected to face stricter compliance requirements as a “very large” digital platform under the DSA.