Glass half empty?
Climate change is impacting the Canadian wine industry, with recent events like a cold snap in the Okanagan Valley causing significant damage to grapevines. The industry must adapt to changing environmental conditions by embracing new production methods, technologies, and sustainable farming practices. Policymakers should support the transition to a more sustainable future for the wine industry. Additionally, changing consumer trends, such as a decrease in wine consumption and a preference for quality over quantity, are also affecting the industry. Despite these challenges, there is hope that adaptation strategies and agritech innovation can help mitigate the impacts of climate change and lead to a more sustainable and innovative viticulture sector.