Chinese TikTok sellers complain of under-fire platform tightening US rule enforcement
Chinese e-commerce vendors selling on TikTok Shop in the U.S. are upset by the platform’s tighter enforcement of rules for overseas sellers. TikTok now requires U.S. entities registered by sellers to be 51% U.S. owned and chaired by a U.S. passport holder, putting Chinese sellers at a disadvantage compared to U.S. sellers. TikTok has not changed its policies for international sellers since introducing TikTok Shop in the U.S. in September 2023.