Lidl unveils long-term strategy for sustainability in Cyprus
Lidl Cyprus hosted an event at the Lidl Food Academy in Nicosia on March 21, 2024, focusing on its vision for a sustainable future. The event was attended by the Minister of Energy, Trade and Industry, Giorgos Papanastasiou, among other representatives, partners, and media members. Martin Brandenburger, the Board Chairman of Lidl Cyprus, announced the company’s strategic plan for the development and sustainability of the Cypriot economy, society, and environment. The plan includes opening new stores and investing over 30 million euros in the store and warehouse network over the next three years. A socio-economic impact report for the financial year 2022-2023 was presented, highlighting the company’s contributions to the economy and society. Lidl Cyprus has implemented a permanent price reduction policy of up to 37% on over 380 private label products and was recognized as the “No.1 company in Cyprus with the best value for money for the year 2023/2024” at the Best Buy Awards. The company’s sustainability strategy and its support for the local community were also discussed. Vasiliki Adamidou, Director of Communication and Corporate Responsibility, emphasized Lidl Cyprus’s commitment to sustainability and corporate social responsibility. Lidl Cyprus has been active in Cyprus for almost 15 years, focusing on creating a better future for people and the planet.