low-income consumers

McDonald, ’s set for weak sales growth as US fast-food chains grapple with muted traffic

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McDonald, ’s set for weak sales growth as US fast-food chains grapple with muted traffic

McDonald’s is expected to report a sequential drop in sales growth for the fourth straight quarter as low-income consumers remain hesitant about eating out.

Fast-food companies seeing low-income diners pare orders

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Fast-food companies seeing low-income diners pare orders

Fact: Roughly a quarter of low-income consumers, defined as those making less than ,000 a year, said they were eating less fast food and about half said they were making fewer trips to fast-casual and full-service dining establishments.