Parcel roulette: Unbox your luck at , ‘Pile ou Face’ in Brussels
A shop named “Pile ou Face” has opened in Brussels, selling still-sealed, unwanted Amazon parcels by the kilo for €16 (.40) per kilo. The shop is located near Place Flagey. Customers can win items ranging from connected watches and smartphones to toothbrushes. Some customers, like Paul, find value in their purchases, while others, like Gisele Peeters, are disappointed. The shop was founded by Arnaud Userstam, who started the business after learning that courier services in Belgium cannot resell lost parcels. “Pile ou Face” acquires parcels through contracts with Amazon, involving parcels not retrieved from pickup places, returned by customers, or lost. Previously, these parcels were destroyed.