Meta to expand AI image generation offerings for ads
Meta Platforms is expanding its suite of generative AI ads products to offer tools that can automatically create variations of images and overlay text atop them. The tool will launch in test form without watermarks, and Meta is still working on how labelling will work for ads. The company is also adding text-generation offerings for headlines and key selling points, as well as the capability to overlay text onto generated images directly. Advertisers will be able to upload images of their products and generate other versions by adjusting orientation or showing people using them in different settings.