The future of work: Why we need to think beyond the hype of the four-day week
Since the 19th century, the number of hours spent at work has been steadily declining in developed countries. The four-day week emerged in the 90s as a demand for a more equal division of work, developed in 1993 by French economist Pierre Larrouturou and tested in 1996 with France’s de Robien law. Antoine Riboud, CEO of Danone, supported the idea, and Volkswagen adopted the four-day week in 1994 but abandoned it in 2006. The Covid crisis renewed interest in the four-day week, with 56% of British employees willing to earn less for more free time. New Zealand introduced a four-day week post-pandemic to boost productivity and work-life balance, with Japan and several companies, including Hitachi and Microsoft, following suit. Belgium and the Nordic countries implemented a model where working hours are concentrated over four days without salary reduction. In contrast, Southern Europe, including Spain and Portugal, has explored a 32-hour week aiming to maintain productivity by reducing unproductive time. The concept of the four-day week challenges traditional work paradigms and suggests a shift towards valuing personal and collective fulfillment over individual success.