consumer data

Two key U.S. lawmakers reached a deal on draft bipartisan data privacy legislation that would restrict the data collected by technology companies and give Americans control over their personal information. The legislation would also allow individuals to prevent the selling of their personal data and compel its deletion. The bill would give the Federal Trade Commission and state attorneys general authority to oversee consumer privacy issues and establish enforcement mechanisms. The legislation does not ban targeted advertising but gives consumers the ability to opt out of it. The bill also includes provisions for fines for privacy violations and annual reviews of algorithms to ensure they do not harm individuals.