Philip Morris Cyprus unveils path to cigarette-free island
Philip Morris Cyprus aims to make Cyprus the first smoking-free country in Europe. Over 55,000 Cypriots have transitioned to better alternatives to cigarettes, with revenues from new tobacco products exceeding 70% of total sales. The company’s General Manager emphasized the benefits of this transition for public health, the environment, and the economy. President Nikos Christodoulides praised the company’s efforts towards a cigarette-free world, while CEO George Margonis highlighted the company’s investment and vision for a cigarette-free future. Philip Morris supports strict legislation and control of sales to young people and is raising awareness on related matters. Through science, technology, and support from various sectors, the vision of a cigarette-free Cyprus is becoming a reality.