Pushing out plastic in consumer-goods packaging
Cellulose fibers are being used as a sustainable packaging option for various products including foods and electronics. Retailers Carrefour and U-Group, in Belgium, France, and Luxembourg, plan to test packaging made from cellulose fibers for items like yogurts, cheeses, and juices in 30 to 60 stores by the end of the year. This initiative is part of the R3PACK project, funded by the EU, aiming to replace plastic packaging with fiber-based alternatives. The project involves food producers and packagers like Candia and Thiolat and is set to expand to thousands of stores by May 2025. Europe generates nearly 190 kilograms of packaging waste per person annually, with almost a fifth being plastic in 2021. The R3PACK team is also exploring reusable packaging options. A Swedish startup, Yangi, has developed a competitive cellulose-based packaging using a less energy- and water-intensive manufacturing process called “dry forming.” This new packaging can be recycled in existing paper-recycling systems. In December 2023, EU governments agreed to amend legislation on packaging waste to promote reuse and recyclability, aligning with the European Green Deal’s circular economy goals.