Summer of sport to help revive global beer sales
Global brewers are expected to see an increase in beer sales this year, with factors like sports events, slower inflation, and weather patterns contributing to the growth. Heineken and Carlsberg have already reported higher volumes after a period of decline, while Anheuser-Busch InBev’s sales were impacted by a boycott but are expected to improve. Price increases have been the main driver of revenue growth in recent years, but with cost increases easing, volume growth is expected to become a more significant revenue driver. This shift is also expected to help improve margins for brewers.