Tourism to keep head up high in 2024
– Cyprus’ tourism head, Costas Koumis, is optimistic about the tourism sector’s performance in 2024, aiming for arrivals close to the 3.97 million record of 2019.
– Despite geopolitical unrest and other challenges, the goal is to maintain tourist arrivals at similar levels to the previous year, with a possible deviation of 30,000 to 50,000.
– In 2023, Cyprus saw 3.85 million tourist arrivals, marking the third-best historical performance with a 20% annual increase, despite losing the Russian and Ukrainian markets.
– The tourism sector’s contribution to Cyprus’ GDP in 2023 was estimated at 12.8%, with tourism revenue reaching €2.99 billion, a 22.6% nominal increase from 2022.
– The average per capita expenditure in 2023 increased by 2.1% to €778, and daily expenditure rose by 11.6% to €90.
– The average length of stay for holidaymakers in Cyprus decreased to 8.6 days in 2023 from 9.4 days in 2022.
– Sea arrivals in 2023 were around 322,000, with expectations of a decrease in 2024 due to the conflict in Israel.
– Challenges for 2024 include conflicts in the Middle East, economic downturns in Germany and the UK, and an aviation sector crisis.
– Air connectivity remains the same with 55 airlines, but available seats are expected to decrease from the initial estimate.
– Tourism from Poland, Scandinavian countries, Romania, and Serbia is expected to increase, while UK and German markets remain stable.
– The government and ministry are committed to enhancing Cyprus’ tourism product, with €11.24 million allocated for 16 subsidy schemes in 2024, including €8.1 million from the EU-funded Recovery and Resilience Plan.