It is interesting how this year\u2019s European elections are being promoted, compared to previous elections. Questions about the role of the influencers arise since many of them were seen for the first time wandering the corridors of the European Parliament, both in Brussels and Strasbourg.
\nThe use of social media is essential for the election campaign, which aims to encourage citizens to make the most of their vote. That was the central message of the \u2018Use your vote\u2019 campaign. The entire campaign in 27 Member States and at least 24 languages cost \u20ac37 million.
\nPerhaps the main aim of this campaign was to reach out to young people so that they could upgrade their knowledge of the European Parliament. Working with content creators is part of its communication strategy since most of them have a passionate young audience, and this would make it easier to get the message across to get them to the polls to vote.
\nWhat we were specifically told was that influencers can help Parliament to reach different audiences, including \u2013 by way of example and not limitation \u2013 young people, who are one of Parliament\u2019s targeted audiences but tend to follow political developments less closely or are less informed by the media and generally participate less in elections.
\nThe Parliament\u2019s communication team is constantly working with content creators from all over the European Union and organizes seminars selected for their interest in specific topical issues. In connection with these, MEPs can help them to understand Parliament\u2019s priorities and positions.
\nDuring the events, the Parliament provides personalized information about its work, relevant to their profiles and their communities. When inviting influencers to specific events, Parliament ensures that they are aligned with EU values, respect codes of conduct, and are genuinely interested in the issues at hand.
\nAt this point, the question came up as to whether or not they were being paid to go ahead with this promotion. The answer we got was this: Parliament does not pay influencers for the content they produce. They are encouraged (but not required) to share content about their visit to Parliament.social media influencers. European elections, influencers, social media<\/p>\n","protected":false},"excerpt":{"rendered":"
This year’s European elections are being promoted differently from previous ones, with a notable presence of influencers in the European Parliament’s corridors in Brussels and Strasbourg. Social media plays a crucial role in the election campaign, particularly in the ‘Use your vote’ campaign, which was launched across 27 Member States in at least 24 languages at a cost of \u20ac37 million. The campaign aims to engage young people and inform them about the European Parliament, utilizing influencers who have a young audience. The European Parliament’s communication strategy includes working with content creators to reach various audiences, especially young people, who are less likely to follow political developments closely or participate in elections. The Parliament organizes seminars for influencers, providing personalized information and ensuring they align with EU values and are genuinely interested in the topics. Influencers are not paid by the Parliament for their content but are encouraged to share their experiences.<\/p>\n","protected":false},"author":5,"featured_media":5419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[2510,1221,3146,2536,2458,1600,153,379,3031,1213,2404,2291,899,2796,148,185,2952,1799,817,114,42,1774],"class_list":["post-5418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","tag-brussels","tag-campaign","tag-communication","tag-communities","tag-connection","tag-election","tag-elections","tag-eu","tag-european-elections","tag-european-parliament","tag-european-union","tag-influencers","tag-interest","tag-issues","tag-local","tag-main","tag-media","tag-parliament","tag-social-media","tag-top-news","tag-upgrade","tag-vote"],"acf":{"keyphrase":"","keywords":"","sourceimg":"","country-category":""},"yoast_head":"\n