Apple AAPL.O is in talks to build Google\u2019s Gemini artificial intelligence engine into the iPhone, Bloomberg News reported on Monday, citing people familiar with the situation.
\nApple also recently held discussions with OpenAI and has considered using its model, the report added.
\nApple and Google are in active negotiations to let the iPhone maker license Gemini, Google\u2019s set of generative AI models, to power some new features coming to the phone\u2019s software this year, Bloomberg said.
\nThe two parties have not decided the terms or branding of an AI agreement or finalised how it would be implemented, the report added.
\nIt is unlikely that any deal would be announced until June, when Apple plans to hold its annual Worldwide Developers Conference, the report said.
\nApple, Google and OpenAI did not immediately respond to a Reuters request for comment outside business hours.
\n(Reuters)AI engine. Apple, Google, negotiations<\/p>\n","protected":false},"excerpt":{"rendered":"
Apple is reportedly in discussions to integrate Google’s Gemini artificial intelligence engine into the iPhone, according to Bloomberg News. The company has also engaged in talks with OpenAI about potentially using its model. Apple and Google are negotiating the licensing of Gemini, Google’s generative AI models, for new iPhone software features. The terms, branding, and implementation details of an AI agreement have not been finalized. Any potential deal announcement is not expected until Apple’s Worldwide Developers Conference in June. Apple, Google, and OpenAI have not commented on the matter.<\/p>\n","protected":false},"author":5,"featured_media":4611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[842,247,639,186,279,250,2427,2428,1864,1004,1026,114,18],"class_list":["post-4610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","tag-ai","tag-apple","tag-artificial-intelligence","tag-business","tag-comment","tag-google","tag-googles-gemini","tag-iphone","tag-negotiations","tag-power","tag-talks","tag-top-news","tag-world"],"acf":{"keyphrase":"","keywords":"","sourceimg":"","country-category":""},"yoast_head":"\n