![](\"http:\/\/ch.jfdi.cc\/wp-content\/uploads\/2024\/03\/microsoft-singles-out-google-s-competitive-edge-in-generative-ai.jpg\")
Alphabet (GOOGL.O) unit Google enjoys a competitive edge in generative artificial intelligence due to its trove of data and AI-optimised chips, Microsoft (MSFT.O) has told EU antitrust regulators, underscoring the rivalry between the two tech giants.<\/p>\n
The comments by Microsoft were in response to a consultation launched by the European Commission in January on the level of competition in generative AI.The growing popularity of generative AI, which can generate human-like responses to written prompts and is exemplified by Microsoft-backed OpenAI\u2019s ChatGPT and Google\u2019s chatbot Gemini, has triggered concerns about misinformation and fake news.\u201cToday, only one company \u2013 Google \u2013 is vertically integrated in a manner that provides it with strength and independence at every AI layer from chips to a thriving mobile app store. Everyone else must rely on partnerships to innovate and compete,\u201d Microsoft said in its report to the Commission.It said Google\u2019s self-supply AI semiconductors would give it a competitive advantage for the years to come, while its large sets of proprietary data from Google Search Index and YouTube enabled it to train its large language model Gemini.\u201cYouTube provides an unparalleled set of video content; it hosts an estimated 14 billion videos. Google has access to such content; but other AI developers do not,\u201d Microsoft said.It said AI-powered voice assistants such as Google\u2019s Google Assistant and Apple\u2019s (AAPL.O) Siri give both companies an advantage.\u201cThey are well-positioned to evolve and leverage their respective existing voice assistants into leadership positions in generative AI. New entrants and competitors of Google and Apple will not enjoy the same advantages,\u201d Microsoft said.Google hit back at Microsoft.\u201cWe hope the Commission\u2019s study will shine a light on companies that don\u2019t offer the openness of Google Cloud or have a long history of locking-in customers \u2013 and who are bringing that same approach to AI services,\u201d a Google spokesperson said.Microsoft, whose more than $10 billion investment in OpenAI is now in EU antitrust regulators\u2019 crosshairs, also sought to fend off regulatory worries about such partnerships between Big Tech and start-ups.\u201cAll of these start-ups relied on different forms of investments and partnerships that enabled them to enter and expand in the space,\u201d it said.It pointed to Anthropic which has Google and Amazon (AMZN.O) as investors, France\u2019s Mistral in which Microsoft has invested 15 million euros and Canada\u2019s Cohere which has Salesforce and Nvidia as investors.\u201cEncouraging pro-competitive partnerships in the AI space is an effective way to prevent companies from becoming vertically integrated in a manner that would result in an anticompetitive advantage,\u201d Microsoft said.Follow the
\nCyprus Mail on Google News<\/p>\n","protected":false},"excerpt":{"rendered":"
Microsoft has informed EU antitrust regulators that Alphabet’s Google has a competitive advantage in generative artificial intelligence due to its extensive data collection and AI-optimized chips. This was part of a response to a European Commission consultation on competition in generative AI. Microsoft highlighted Google’s vertical integration, which includes AI semiconductors and large proprietary data sets from Google Search Index and YouTube, as key to its strength in AI. Microsoft also noted that AI-powered voice assistants like Google Assistant and Apple’s Siri could further entrench their competitive positions. Google responded by emphasizing the openness of Google Cloud and criticized companies for locking in customers. Microsoft defended partnerships with AI start-ups as pro-competitive, mentioning its investment in OpenAI and other companies’ investments in AI start-ups.<\/p>\n","protected":false},"author":3,"featured_media":4567,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[842,245,246,247,639,248,913,33,426,3,2369,379,1841,499,1307,250,658,253,1285,1806,335],"class_list":["post-4566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyprus","tag-ai","tag-alphabet","tag-amazon","tag-apple","tag-artificial-intelligence","tag-big-tech","tag-canada","tag-companies","tag-competition","tag-cyprus","tag-data","tag-eu","tag-european-commission","tag-france","tag-generative-artificial-intelligence","tag-google","tag-history","tag-microsoft","tag-popularity","tag-services","tag-space"],"acf":{"keyphrase":"","keywords":"","sourceimg":"","country-category":""},"yoast_head":"\n