{"id":11497,"date":"2024-05-12T08:00:25","date_gmt":"2024-05-12T05:00:25","guid":{"rendered":"https:\/\/ch.jfdi.cc\/?p=11497"},"modified":"2024-05-12T08:00:25","modified_gmt":"2024-05-12T05:00:25","slug":"reddit-shares-soar-as-earnings-show-advertising-ai-licensing-revenue-potential","status":"publish","type":"post","link":"https:\/\/ch.jfdi.cc\/?p=11497","title":{"rendered":"Reddit shares soar as earnings show advertising, AI licensing revenue potential"},"content":{"rendered":"<div><img decoding=\"async\" src=\"http:\/\/ch.jfdi.cc\/wp-content\/uploads\/2024\/05\/reddit-shares-soar-as-earnings-show-advertising-ai-licensing-revenue-potential.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Reddit shares soared 14 per cent earlier this week after the social media firm floored investors with strong revenue growth and improving profitability in the first earnings since its market debut.<\/p>\n<div class=\"cypru-video-ads\" id=\"cypru-881483749\">\n<div id=\"cypru-1097337746\" data-cypru-trackid=\"478051\" data-cypru-trackbid=\"1\" class=\"cypru-target\">\n<div id=\"gpt-ad-2287602384890-0\">\n<\/div>\n<\/div>\n<\/div>\n<p>The company surprised Wall Street late on Tuesday with a forecast that it could post an adjusted profit in the second quarter, and its revenue outlook was also far above estimates.<br \/>\nThe projections followed better-than-expected results for the first three months of 2024, showing that Reddit\u2019s (RDDT.N) push to grow its advertising business and content licensing deals with AI-focused companies such as Google were paying off.<br \/>\n\u201cWe suspected that Reddit would come out strong out of the gates, and Reddit exceeded our bullish expectations,\u201d Bernstein analyst Mark Shmulik said in a client note.<br \/>\n\u201cReddit appears to be reaping the benefits of a strong digital ad market, buoyed by some \u2018free\u2019 IPO marketing, alongside increased traffic courtesy of their new favorite AI partner Google.\u201d<br \/>\nSeveral analysts have said that despite being founded in 2005, Reddit was still in early stages of the process to generate ad revenue and should benefit in the coming quarters from expanded ad targeting and measurement tools, among others.<br \/>\nThe company\u2019s more than 100,000 discussion forums, or subreddits, filled with user-generated content topics ranging from history to gaming have made it an attractive partner for companies looking to train their data-hungry AI models.<br \/>\nReddit, whose valuation is much smaller than rivals such as Meta Platforms (META.O), was on track to increase its market capitalization by more than $1 billion to more than $9 billion based on its premarket share price of $56.97.<br \/>\nAt least 7 analysts raised their price target on Reddit\u2019s stock, pushing the median view to $55, according to LSEG data. The company priced its much-awaited initial public offering at $34 in March.<br \/>\nReddit remains in early days of developing its ads business, Piper Sandler analysts said, adding that a large international user opportunity remains untapped.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reddit shares soared 14% after strong revenue growth and improving profitability in its first earnings since its market debut.<\/p>\n","protected":false},"author":3,"featured_media":11498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1521,2290,842,6497,186,33,3,2369,641,4818,8903,250,3330,3767,658,1823,4282,2437,187,3404,2764,7776,1768,2952,252,687,3331,6121,6132,5838,2247,5216,2763,5612,1894,3798,817,9649,459,2439,255],"class_list":["post-11497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","tag-1521","tag-advertising","tag-ai","tag-benefit","tag-business","tag-companies","tag-cyprus","tag-data","tag-earnings","tag-expectations","tag-follow","tag-google","tag-google-news","tag-growth","tag-history","tag-increase","tag-increased-traffic","tag-initial-public-offering","tag-international","tag-investors","tag-ipo","tag-march","tag-marketing","tag-media","tag-meta","tag-meta-platforms","tag-news","tag-opportunity","tag-platforms","tag-price","tag-profit","tag-profitability","tag-reddit","tag-revenue","tag-revenue-growth","tag-shares","tag-social-media","tag-social-media-firm","tag-traffic","tag-valuation","tag-wall-street"],"acf":{"keyphrase":"","keywords":"","sourceimg":"","country-category":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reddit shares soar as earnings show advertising, AI licensing revenue potential<\/title>\n<meta name=\"description\" content=\"Stock price surge. 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